What’s with all the pink stuff on the NFL games?

I was watching some football yesterday. I was struck by the pink crap all over the player uniforms, the stadiums, the officials uniforms, the hats the coaches were wearing, etc. I was puzzled by what audience the NFL was trying to reach. Are they trying to make men more aware of breast cancer? Are they trying to increase the percentage of women watching games on Sunday? I don’t think the answer to either question (which I’m confident the NFL would say yes to) really explains what is going on.

I think Dalrock has anĀ interesting view.

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